Car culture isn’t dead, it’s just waiting to be refuelled.
Because somewhere between A and B, something shifts. Music on, windows down, and people that matter driving beside you. If you care about the ride, care for where it takes you.
Backing what matters, mile after mile.
Disconnection doesn’t show up like a crisis. It looks quiet. Like drift. Like “sorry, been hectic.” But the cost is massive. Social isolation is now one of the biggest public health risks we face. The World Health Organisation ties it to anxiety, depression, dementia, cardiovascular disease, and stroke. And it’s happening in every postcode, every age group, every family.
Sometimes we look after our cars better than we look after ourselves. But loneliness is now as deadly as smoking according to the World Health Organization (WHO). Thing is, disconnection doesn’t always look like isolation. It looks like burnout. Background noise. Pushing through. You don’t need to be alone to feel it.
So, we’re building connection the way we know best, side-by-side, behind the wheel.
Through the Refuel, we deliver our own social connection and programmes, and we work with partners to find programmes most in need of funding. These programmes are run by some of the most effective charities in health: Suicide & Co, Dementia UK, The Stroke Association and British Heart Foundation. We’re working with the Foundation for Social Connection to further research, education and knowledge sharing in social connection health benefits and to minimise disconnection and loneliness. Together we’ll prove that going for a drive is good for you, your co-pilots and the world around you.
Refuel helps restore the land we drive through.
This isn’t carbon credit theatre. This is car culture putting real skin in the game.
We don’t do carbon theatre. We back UK rewilding and restoration, so the roads you love stay open, and the land they run through keeps breathing. It’s not offsetting. It’s ownership.
Car culture’s future depends on more than machines. Refuel funds rewilding projects where the rubber actually hits the road, because the roads we love need care too. Real land. Real impact. We’re investing in UK-based woodland creation projects on track to compensate your million miles of conversation, twice over.
Because real car people look after the road, and the people driving alongside us, not just the ride.
