Who doesn’t… road trips, wide open and across country. Small lanes, windy ways and tree-lined streets… autobahns for speed and D roads for savouring.
Because real car people look after the road, not just the ride. The Refuel exists to make sure the road always leads somewhere human.
We don’t worship the past. We honour it. We don’t fight the future. We shape it.
We’re not here to trade guilt for green points. Refuel supports UK-based rewilding and land restoration projects because that’s where the roads go. We don’t do carbon theatre. We invest in the places you actually drive through, the routes you remember, the air you breathe, and the landscapes worth keeping alive.
Making sure car culture can stand the test of time, for people and the planet. That’s why we’re investing UK-based woodland creation projects on track to offset 2 million miles of carbon emissions over time.
We know this isn’t simple; compensating for our climate impact is a journey, not a quick fix. But we’re car people, we don’t back down from a long drive. We’re not doing it alone. We're building this with people and partners who care and have credibility. From brands cleaning up their supply chains to investing in projects that bring the land back to life. This isn’t carbon credit theatre. This is car culture putting real skin in the game. No planet, no road. No road, no drive.